Case study · Ophthalmology

Unlocking adoption for global access

Orbis

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Orbis client journey snapshot

Orbis is an international eye care non-profit. Their mission is to build strong and sustainable eye care systems globally that put treatment and prevention within reach.

To support this mission, Orbis harnessed the power of immersive technology to create a virtual reality (VR) training tool to enhance training for novice surgeons. The initial development and launch were a complex process that required significantly more time than initially expected and multiple iterations to meet expectations.

Together the team quickly discovered that understanding user needs would be critical to successful deployment and future scaling.

A key breakthrough for the project was achieved when hospital-based training was introduced. By providing in-person training on the simulator, implementation needs were quickly identified and addressed. Champions for the solution were created, and users reported more confidence.

Orbis's emphasis on the end-user experience was key to simplifying the setup process and minimizing initial barriers for users. By actively listening and addressing user needs, we achieved notable improvements in user adoption and engagement.

Challenges

A major challenge was in achieving realistic haptic fidelity for the simulator. Ensuring the right value of feel and friction to properly mimic a real-life OR setting. Additionally, we encountered language barriers for global users.

Solution

Working closely with the lead KOL to achieve a positive user on-boarding experience.
Implementing a content management system to support localization in multiple languages was key to unlocking global accessibility.

Breakthroughs

Hospital-based training has provided on-site support that's crucial for gaining knowledge about implementation challenges and sharing success stories. This has allowed us to build stronger relationships with local teams, residency leads, and students.

UX insights

There is a learning curve associated with VR onboarding. But with in-person training, we've seen great improvement. Even novice surgeons, with VR practice, become independent very quickly, and patient outcomes have improved while trainer time in the operating room has reduced.

Future aspirations

There is a clear desire from partners for additional features and new simulations. The future will likely involve balancing the ambition to scale with the high cost of haptic development in a way that serves our mission and expands global programs.

Scaling a program across borders?

Localization, onboarding and in-person support are what turn a simulator into an adopted program. We build all three.

Talk to our ophthalmology team